“Ako ne znaš šta je lepo…

... kupi šta je skupo.” pravi srbski pregovor. In ne le da so drage stvari v povprečju tudi bolj lepe, ampak v njih zaradi cene tudi bolj uživamo:

Volunteers in California who were given sips of wines with fake prices said they preferred the cabernets they thought were more expensive to the ones they thought were cheaper about 80 percent of the time, according to the study published tomorrow in the Proceedings of the National Academy of Sciences. Researchers scanning the volunteers’ brains while they drank confirmed they enjoyed the pricier wines more.

via Bloomberg

Ok, raziskava je kot ponavadi narejena na celih 20 prostovoljcih, ampak fino potrjuje moje osebne (hohštaplerske) izkušnje. Vsaj pri oblačilih je tako, da več kot plačam, bolj s ponosom jih nosim.